When it comes to Facebook ads, most marketers I speak to are skeptical about how effective they are. In my experience, those who don’t believe in Facebook Ads simply haven’t experimented enough.
Over the past five weeks I’ve been running a Facebook Ad Campaign that has a ~400% ROI for a client in the music industry. Every £200 we spend, we drive £1000 worth of signups.
What I find particularly interesting about this campaign is that there is no way it would have been a success if I had created it via any of Facebook’s recommended approaches. To cut a long story short, Facebook do not make it easy for you to run a really effective